Hi. I’m Chaz.

I believe in the power of creativity to make a positive impact on the world and enhance the human experience.

I have made a career of leading and inspiring multi-disciplinary teams in doing transformative work for some of the biggest brands by imagining and building new digital products, experiences & services that delivers value to their customers, impact to the business and equity for the brand.

I am great at imagining things that do not yet exist, making the abstract tangible, the ambiguous clear, and uncovering unusual insights that lead to unique and novel solutions.

I have 15+ years of experience working in digital innovation, leading multi-disciplinary teams on initiatives for brands like Keep Labs, Nike, Coca-Cola, Sony, Blackberry, Samsung, Jose Cuervo, Philips, Scion, Microsoft, Morgan Stanley, P&G, AOL, Axe, Hungryman, Kraft, Chase, US Census, Con Edison, Goldman Sachs, Blink Fitness, Equinox, IKEA, Lennar, Dell, State Farm, Bose and many more as well as advising dozens of startups on both the product and marketing side.

The Digital Experience Ecosystem: The 3 “Lenses” of XP

I take a digital experience ecosystem approach to innovation, helping clients and cross functional teams better identify, create, connect and manage value in a more seamless way across Product (PX), Customer (CX) and Brand (BX).

Areas of expertise

I generally work on innovation related projects. This simply means I work in ambiguity where problems or opportunities are not yet defined or even understood.

Most of my projects have been broad in nature and start with either some customer unmet need or challenge, business problem to solve or potential market opportunity that warrants some investigation.

To do this work means to often imagine things that do not yet exist and make the abstract and ambiguous, tangible and clear.

Strategy Toolkit: Frameworks & Workshops

I have developed a robust set of my own product innovation & experience design strategy frameworks, templates and workshops both in Miro and Figma that have been used successfully on dozens of client projects to help stakeholders and teams think and work in new and innovative ways.