This section contains a small selection of different types of initiatives I have worked on for different clients leading multi-disciplinary teams in the areas of product incubation, digital transformation and brand experience innovation. My work focuses mainly on (Digital) Experience Design & Strategy in its broadest sense. This means I’ve been involved in a wide variety of initiatives that span everything from Product & Experience Design to Digital Transformation to Brand Engagement programs. This allows me to bring a wealth of perspective to clients and teams.

DUE: BOLT app prototype

“DUE” is a concept I used to further teach myself how to better design and refine prototypes within BOLT. Learning BOLT has also taught me how to better convert my ideas into something that not just works but that communicates the concept in the experience.

Role: BOLT Experience Design

KEEP: BOLT APP prototype concept 2

This is the second of several live prototypes I built with Bolt to start to help us think differently about how to create more of a chat based user experience that would combine the ability for people to view their daily schedule but interact with the interface via the chat interface. This one was done after some initial feedback. Bolt is great for iterating through different testable concepts.

Role: BOLT Experience Design

KEEP: BOLT APP prototype concept 1

This is the first of several live prototypes I built with Bolt to start to help us think differently about how to create more of a chat based user experience that would combine the ability for people to view their daily schedule but interact with the interface via the chat interface.

Role: BOLT Experience Design

KEEP: BOLT onboarding prototype

When I joined KEEP one of the first things I did was to start to think about a new way to onboard customers. For this I used BOLT (AI) to prototype different concepts that we could test out to see what would help us get customers into the service in a faster more efficient way. This is just one prototype. AI tools such as BOLT allows me to focus much more on the front end experience and has turned me into a conductor vs. a designer.

Role: BOLT Experience Design

nook: concept pitch (startup)

Nook is a coworking concept I created leveraging Gen AI, that is meant to service the solopreneur market. Nook provides work pods to solopreneurs who want more than a table at a Cafe and need a more flexible low cost option to typical coworking . Nook provides a way for solopreneurs to have a reliable, private and flexible place to work whether it be hourly, half day, weekly or monthly. Nook is a personal space for a remote work world.

Role: Pitch Deck Creation (Concept, Writing & Design. AI Gen)

Lennar Homes: Service Re-Design

I led product strategy on a digital transformation & service redesign effort with Work & Co to help Lennar Homes re-imagine and re-design how they could sell homes online via a more self-service focused sales model to increase digital sales and offer post sales services. Our challenge was to help them create an experience that gave customers a feel for what it would be like to live in a Lennar home before they saw it. In addition to product strategy, I also designed a full future service blueprint (future vision) to help them understand how the service could evolve over time.

Role: Product & CX Strategy Lead (Customer Research, Product & Service Vision, Design Strategy)

jet blue: service redesign

An experience study and redesign project for Jet Blue to help them identify ways to improve, re-think and re-build their online booking process on web and mobile. This included identifying opportunities to enhance the end-to-end travel journey via service extensions to help Jet Blue engage and provide value to customers beyond the flight.

Role: Product & Experience Strategy Lead (Customer Research, Needs Mapping, Journey Analysis, Design Strategy, Future Service Design)

con edison: digital transformation

From 2016-2018 I acted as the Head of Product & Experience Strategy at Possible NY on a comprehensive digital transformation for Con Edison and their 10 million residential small business and commercial customers. This included leading all strategy as well as building up the strategy practice and building an MVP team to explore incubation and proof-of-concept initiatives . Our team was eventually acquired by Wunderman—Thompson.

Role: Product & CX Strategy Lead (Design Strategy, Product Strategy, MVP Leadership, Change Mgmt. Leadership, Go-To-Market & Comms Strategy)

equinox: Proof of Concept

One of several incubation and proof of concept initiatives our team executed while I was Head of Product at Equinox. Our team worked with the group class trainers to explore opportunities to help them build a following and manage their group classes. The business leads greenlit this project after the team did a multi-week design sprint and delivered a proof-of-concept.

Role: Head of Product & Experience (Team Coaching, Design Strategy Advisory, Future Service Design, Service Incubation)

placelist: product incubation (proof of concept)

Placelist was a solo project I did based on many friends asking me for recommendations for places to go. I noticed would often share via text and email and I decided to build a location based service that would allow people to discover, share and save recommendations based on where they were. Placelist was a massive undertaking as I ended up designing and building both a web and mobile service.

Role: Concept, Product Design & Build (Product Concept, Prototype & Validation, Development)

Wendys threads: Brand engagement (Campaign)

Wendy’s was looking to celebrate their anniversary of their “Where’s the Beef” campaign in a way that was beyond advertising - something where the audience could engage and participate in the idea. We built a canva like tool that allowed people to create teeshirt designs and submit them for a contest. 25,000 designs were created and submitted. The top designs were then printed and given away. This was an example of what I ended up calling “productized marketing” which I became known for as a Creative Director.

Role: (Digital) Creative Director

scion speaks: Brand engagement (Campaign)

Scion Speak was a project that came about from Scion wanting to celebrate the customization culture of it’s “Scion Enthusiast” community. To do this I brought on board Tristan Eaton, a famous street artist. We traveled around the country and met with different Scion auto clubs to run co-creation workshops to understand what form this should take. Out of this came this idea of creating an online tool that allowed enthusiasts to design their own crests they could download and share. The project was also written up in the NY Times, Harold Tribune and became the design for that years Cannes issue of Contagious Magazine.

Role: (Digital) Creative Director

shave everywhere: BRAND ENGAGEMENT (Campaign)

I was the sole interactive producer (Tribal DDB) for the Philips Shaveeverywhere.com campaign that became a viral phenomenon. The microsite won a Gold Cannes Cyber Lion, One Show Gold Pencil, Gold Clio, FWA Site of the Year and AdAge Digital Campaign of the Year. It was written about in The Wall Street Journal, The New York Times, and USA Today.

Role: Interative Producer